Lazy Oaf X Hello Kitty
Founded by Gemma Shiel in 2001 in a garage, Lazy Oaf is an independent British streetwear label which focuses on irreverence in everything they do. Designing men’s and women’s collections from their London studio, the brand creates pieces that play on their dark and often warped sense of humour. Its whole design ethos is continually inspired by misspent youth, teenage rebellion and a general sense of apathy towards conforming to the norm.
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