PLAY Comme des Garçons

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Can a graphic go viral? Comme des Garçons PLAY proves it can. Introduced by the Japanese brand Comme des Garçons, helmed by avant-garde designer Rei Kawakubo, the PLAY diffusion line adds an element of casual playfulness to the house of Comme des Garçons. Its unisex collection of wardrobe staples, including T-shirts, jumpers, polos, button-down shirts and Converse All-Star sneakers, are minimally adorned with the brand’s iconic heart logo, designed by New York artist Filip Pagowski.

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